Finally A Blog

THE IT marketer has a unique playing field. From the 4 Ps of classic marketing, only the promotions is truly in the hand of the technology marketer. Even if these 4 are extended to 7, to include processes, people and physical evidence, nothing much changes.  PROMOTIONS are big enough though. These include branding, positioning, targeting and messaging. These three goals can be achieved by multiple channels, like going to trade shows, tapping the trade media, content and thought leadership, account based marketing,influencer relationship, advertising and web and social media. The above channels can be categorized into Outbound and Inbound Marketing. Or into ATL and BTL.   Or into traditional and new age.  ALL this is fine, but how does it actually work? The problem that a B2B technology marketer has to solve is to find out the reason that their target CIOs are out shopping. Is it cost take out mandate from the Board? Is it improving the efficiency of business process...

(Joesph Stiglitz is one of the best known names in Economics today. A Nobel Prize Laureate, he is a former Chief Economist of the World Bank and currently a professor at Columbia University) Recently I had a privileged opportunity to listen to Dr. Joseph Stiglitz in a closed door, invitation only lecture. He is amongst the select group of economists who focus on equality as a parameter to macroeconomics. I will try to summarize what Dr. Stiglitz had to say and put in some perspectives on India. For a longtime, economists believed that growth is inversely proportional to equality, meaning, higher the growth, lower the equality. As a result, the focus of economic policy in capitalist economies was never on equality as long as there is poverty avoidance. For US specifically, this worked in post World War II era when the economy grew pushing up the median income. However, looking at the data from past 2 decades, on realizes that the median income today in US are lower than what they w...